Swarovski has teamed up with Coty to enter the beauty market. 

As part of the long-term beauty license, they will develop, produce and distribute a new vision of fragrances and beauty products. The first products from the collaboration are expected to launch in 2026. 

“We are delighted to announce our new, long-term partnership with Swarovski to develop and bring to market exciting new fragrance and beauty ranges,” said Jean Holtzmann, Coty chief brands officer Prestige. 

“Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas, and Asia. This licensing agreement aligns with Coty’s successful strategy of focusing on licenses with multi-category potential.”

The collaboration will leverage Swarovski’s extensive global reach, with its crystal business represented in over 140 countries and 2,300 boutiques worldwide, alongside Coty’s expertise in beauty product development and distribution. 

The partnership is expected to enhance Swarovski’s brand presence and visibility in the beauty market and diversify its product offerings.

“Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories. This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury – a luxury that is creative, fun, colorful and joyfully extravagant – to the world of beauty and fragrances whilst leveraging Coty’s extensive industry expertise,” added Michele Molon, Swarovski chief commercial officer. 

“Together, we will create beautiful and luxurious products that reflect our shared commitment to quality and innovation. We look forward to the endless possibilities this partnership will bring.”