Daniel Hulme is the co-founder and CEO of Conscium, an AI company exploring the questions of consciousness in artificial intelligence systems. The company claims to be the world’s first applied AI consciousness research organisation.

In this week’s Founder in Five Q&A, Hulme discusses the importance of expert advice, creating your own destiny and the common misconceptions around AI.

What advice would you give to a first-time founder?

Daniel Hulme: Like a Genie who gives you one wish, you ask for more wishes. My one piece of advice is to get as much expert advice as possible.

What’s a common mistake that you see founders make? 

DH: Not having hard questions upfront about equity allocation, options, and backward and forward commitments….