Frasers Group continues to attract big names to its Flannels operations with the latest development being that its still-new Leeds Flannels flagship is hosting a Burberry festive pop-up.

The Leeds store has only been open a month and the new Burberry  space is the first in a programme of nationwide exclusive launches and pop-ups.

The plan is for the Leeds store to “continue to provide a platform for the best of Flannels’ brand partners’ worlds — from product capsules and collaboration launches to workshops and experiential activations”.

This inaugural pop-up is a UK exclusive for Flannels with Burberry running its British parks-inspired outerwear pop-up in the shop’s brand takeover space for the next two months. Burberry will also roll out the concept to a further 11 global retail locations.

As mentioned, it’s inspired by the traditional characteristics of a British park, with Burberry putting its heritage and hero product centre stage, “bringing the outdoors in with a design that replicates a park pavilion to provide shelter”. Among the clothing display, “a sense of community is built-in with a ‘park bench’ for shoppers to dwell in the space”.

The product range includes pieces from Burberry’s ‘It’s Always Burberry Weather’ campaign, the short film series featuring British contemporary culture heroes from Olivia Coleman to Little Simz.

A Burberry coffee cart also takes residence in the pop-up at launch, serving a range of hot drinks as customers enter the space. In time for the festive season, Flannels said “these two proudly British brands will be donating all proceeds from the coffee cart to Onside Youth — Burberry’s national charity partner supporting young people”.

The Leeds Flannels branch opened in October covering over 70,000 sq ft across six floors and carrying fashion, beauty and homewares.