United Nomads Group (UNG), the London-based business headed by Ukrainian entrepreneur Artem del Castillo, has acquired Caravana, the Mexican lifestyle label, from Cho Ventures. The purchase price and the name of UNG’s financial partner in the deal wasn’t disclosed.

UNG says it’s “reshaping the landscape of luxury shopping across the Middle East, Europe, and North & Central America. Merging cultural heritage, artisanal craftsmanship, and immersive design” to deliver “curated experiences that resonate with the modern nomad’s pursuit of self-expression and discovery”. 

And with its portfolio now including Caravana, (along with the Delos label that del Castillo founded a few years ago) it has promised a “new era” for the former while “honouring the Tulum origins” of the “experiential fashion brand”.

Caravana was founded in 2011 and its new owner described it as a “a brand that transcends fashion, infusing each piece with a spiritual essence and crafting magnetic spaces for like-minded souls to gather and connect. A fashion brand rooted in spirituality and freedom, Caravana is celebrated for its artisanal cottons and signature gauze. Each piece embodies creativity, mindfulness, and a deep connection to nature. Caravana’s heritage-driven commitment to craftsmanship aligns seamlessly with UNG’s mission to redefine resort retail. Together, they continue to inspire exploration, creativity, and self-expression.”

UNG’s Delos brand, meanwhile, “reimagines everyday attire with artisanal fabrics and seasonless designs that merge tradition with modernity. Delos elevates resortwear into wearable art, blending sophisticated menswear, womenswear, and gender-neutral collections that celebrate the spirit of exploration”.

The resortwear area in which UNG specialises (even more so given the Caravana acquisition) is one that’s not been hugely impacted by the luxury slowdown, although it’s also becoming ever more competitive with big names doubling down on their resort offerings. Yet the market is perhaps more open to smaller labels that the wider luxury market is and the opportunities are clearly huge. Its new owner has ambitions to expand its stockist list very quickly.

Given the profile of both of UNG’s brands, it’s understandable that the company is focused heavily on “elevated retail within luxury hospitality spaces”. Its key retail destinations for Delos include, for instance, Scorpios Bazaar, Mykonos, which is a 3,000-square-foot “Bedouin-inspired retail tent offering a curated mix of fashion, lifestyle, and cultural programming in Greece’s most iconic destination”; and Scorpios Bazaar, Bodrum, that opened only this year in Turkey. The company said it “captures the essence of artisanal craftsmanship with a focus on local materials and storytelling”.

But Delos is also carried in Harrods, which knows a winning resortwear formula when it sees one, and reports said it’s in talks with Net-A-Porter too.