Zara’s upsized flagship store at Birmingham’s Bullring has opened, with the Inditex brand creating a 51,000 sq ft flagship.
 

The new two-floor Zara houses the brand’s full range of womenswear, menswear, and childrenswear with the interior design having its “minimalist aesthetics”, while also featuring automated collection and returns points “to deliver a seamless customer experience”. 

Its launch comes less than a year after the opening of Inditex sister brands Bershka and Pull&Bear at the giant mall.

Part of landlord Hammerson’s strategy to focus on the “flight to quality”, Zara becomes the latest global brand to invest in Bullring & Grand Central, joining Sephora, The Sidemen and Pureseoul openings in just the last six weeks.
 
Last week, LVMH-owned Sephora made its West Midlands’ debut on Bullring’s upper level, while popular YouTube collective The Sidemen opened its second  SDMN Clothing store in mid-October. They joined the Pureseoul K-Beauty store, which opened its second retail unit outside London at the beginning of October.
 
Toby Tait, director of Asset Management at Hammerson, said: “Zara’s upsize is the latest step in the implementation of our strategy to best-in-class spaces for global brands seeking a flagship presence in destinations that out-perform.

“The impact on visitors is immense, with Bullring & Grand Central’s evolving line-up increasing footfall and sales, driving customer loyalty and generating significant positive feedback. In turn, that is stimulating even greater demand from brands to make similarly significant commitments.”