Draper James announced on Monday a new partnership with PDS Limited, for the production and distribution of the U.S. brand’s collections throughout the United Kingdom and the European Union.

​A global fashion infrastructure platform providing product development, sourcing, manufacturing, and distribution solutions for major brands and retailers, PDS will oversee Draper James’ international distribution, in addition to serving as the brand’s manufacturer for its e-commerce and brick-and-mortar apparel business.

Draper James’ design and merchandising team will collaborate closely with PDS to develop seasonal collections tailored to the tastes and preferences of the UK and EU markets. 

In addition, Draper James’ founder Reese Witherspoon and chief creative officer, Kathryn Sukey, will continue to helm the brand’s visual and narrative direction.

“We’re delighted to join forces with PDS to meet the strong demand for Draper James in the UK and Europe,” said Michael DeVirgilio, founding Partner at Consortium Brand Partners, which acquired Draper James in September last year.

“This partnership marks the beginning of a long- term strategic alliance between PDS and Consortium Brand Partners. We look forward to working closely with PDS’s talented team across all of our initiatives.”

Serving as a major step in Draper James’ growth, the partnership reflects the Southern-inspired brand’s commitment to expanding its footprint internationally.

“We are thrilled to partner with Consortium Brand Partners and looking forward to welcoming Draper James to the  PDS group,” said Pallak Seth, executive vice chairman, PDS. 

“We pride ourselves on uniquely customizing the  omnichannel experience and we’re eager to amplify the Draper James story and drive sustainable growth to an established American brand celebrated for its creativity, community spirit, and Southern style. We are equally excited about our long-term strategic alliance with Consortium Brand Partners.”

Last month, Draper James  announced the appointment of Jeannie Yoo to the role of chief executive officer, effective October 15.