Heritage rugby brand Canterbury of New Zealand has unveiled the British & Irish Lions jersey for next summer’s tour of Australia.

Available in Sports Direct stores and online already, the jersey comes with an updated design in a deeper shade of red and with the classic jacquard pattern woven into the fabric, “paying homage to the four unions that unite to form this iconic team”. 

The jersey, of course, features England’s rose, Scotland’s thistle, Ireland’s shamrock and Wales’ feathers “coming together to represent the strength and legacy of the team”. 

Its “bold yet classic look”, features a grandad collar “in direct response to online feedback from Lions’ fans during the brand’s trends and insights analysis, we’re told.  
 
Designed for peak performance, it also features Canterbury’s advanced Vapodri technology to keep players cool and comfortable on the field. 
 
Former British & Irish Lions captain, Sam Warburton, was also brought in to consult on the design and advise on player requirements alongside on-field testing for durability and performance.

Accompanying the launch is a new range of British & Irish Lions lifestyle apparel, with multiple collections launched in the lead up to the three match tour across next July and August.