Amazon has made low prices central to its offer with Haul.

As well as a maximum price of $20, it said most would cost less than $10 (£7.90).

It cited examples such as a three-piece razor set and an “elegant necklace, bracelet, and earring set” available at just under three dollars each in a press release about the launch, external.

Free delivery will also be available for orders of $25 or over with one to two week delivery.

“Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices,” said Dharmesh Mehta, Amazon’s vice president of worldwide selling partner services.

The company says the “beta” Haul shopping experience will see all products sold backed by its product guarantees and provide confidence about their safety.

Mr Mehta said it was still “early days” for its new shopping vertical, and customer feedback would be listened to in order to “refine and expand it in the weeks and months to come”.

The BBC has asked Amazon if, and when, the service will be launched in the UK.

Ms Kodali added the project was not without risk for Amazon.

She told the BBC there was evidence consumers were “growing tired of poor quality goods and slow shipping.”

She said if the products were underwhelming for shoppers and unprofitable for Amazon “I don’t expect Haul to be long for the world.”