Luxury skiwear brand Perfect Moment announced on Wednesday the appointment of Rosela Mitropoulos to the role of head of business development.

​In the new position, Mitropoulos will lead the development and execution of the London-headquartered brand’s global sales strategy for wholesale, online marketplaces and directly operated retail stores.

With over 15 years of experience in the fashion industry, Mitropoulos joins Perfect Moment from luxury women’s fashion brand Erdem, where she served as business development officer, and drove more than 3x growth by opening new channels and expanding wholesale distribution.

She earlier served in a number of senior roles at several leading fashion companies, including Nicholas Kirkwood (LVMH Group), Anya Hindmarch (Mayhoola Group), and Vionnet (Valentino Fashion Group). She began her career in fashion at Roberto Cavalli and Donna Karan (LVMH Group).

“Rosela’s proven leadership in driving multi-channel expansion aligns with our strategic goals for increasing revenue, expanding margins and gaining market share,” said Perfect Moment CEO, Mark Buckley. “She has the perfect skillset to grow our wholesale relationships, online marketplaces and expand further into retail in the U.S. and globally.”

The Chamonix-founded brand has been on an expansion rampage this year, opening its first-ever U.S. store in New York City in October, and its first U.S.-based warehouse and distribution center in Dallas, Texas, in the same month.

“I’m excited to join Perfect Moment at this pivotal stage in its evolution, where it enjoys a tremendous growth opportunity as an increasingly popular global luxury lifestyle brand. Its recent expansion into seasonal retail stores further strengthens and supports our strategy to deepen direct-to-consumer engagement,” concluded Mitropoulos.