U.S. athleisure brand Vuori has inked $825 million in funds in a new round of investment led by private equity firms – General Atlantic and Stripes – along with a cohort of additional investors.

The latest cash injection brings the California-based brand’s valuation to $5.5 billion, up from its previous valuation of $4 billion in 2021 when SoftBank Vision Fund 2 invested $400 million.

The investment also looks to stave off a rumored IPO for the privately-owned brand in the short term, after Bloomberg reported last year that the company was considering going public in 2024.

“As we continue to drive momentum, growth, and market share gains, we are grateful to have the additional partnership of these leading organizations,” said Joe Kudla, founder and CEO of Vuori.

“Alongside our existing major investors, General Atlantic and Stripes will be key strategic partners and supporters in our ongoing mission and growth journey. They bring industry expertise and track records in helping emerging category leaders accelerate their expansion efforts while sustainably scaling globally.”

Since its inception 2015 in California, Vuori, a performance-based athletic wear brand steep in East Coast styling, has strategically expanded its global omnichannel presence – serving customers across 18 countries through a growing network of brick-and-mortar locations and a network of distributors. Looking ahead, the company plans to exceed 100 stores in 2026, with a focus on expansion in key markets in Europe and Asia. 

“We have followed Vuori for many years, as Joe and the team have thoughtfully built an enduring, generational, and category-defining brand,” said Andrew Ferrer, managing director at General Atlantic, who will join the Vuori board of directors as part of the transaction.

“Vuori’s immense consumer loyalty and incredible product reflect the brand’s relentless focus on quality and innovation, customer experience, and cultivating its team and community. Vuori has significant whitespace to expand globally, supported by long-term tailwinds in athleisure and a large addressable market across women’s and men’s activewear apparel. We look forward to partnering and leveraging our global footprint to support these efforts for years to come.”

According to General Atlantic, the U.S. athleisure market expected to grow at approximately 7% CAGR through 2028.