British Airways has announced that it will increase flights from Heathrow to Riga, Latvia, due to popular demand.

Starting on Monday, BA will now fly to Riga once a week throughout the winter season, giving UK travellers more opportunities to explore one of Europe’s most celebrated Christmas destinations.

Riga’s holiday markets, renowned for their charm, unique handicrafts, and festive atmosphere, have garnered international attention, making the Latvian capital a top spot for seasonal travellers.

Riga’s Christmas markets, which include the main market at Doma Laukums in the heart of the Old Town, have earned accolades for their traditional stalls, local artisans, and festive activities like live music, caroling, and workshops. 

Visitors can find handcrafted ornaments, cozy woolen scarves, and Baltic amber jewelry, along with warming treats such as mulled wine and gingerbread.

The city also boasts a smaller but equally enchanting market at Esplanāde Park, where children can enjoy a carousel and petting zoo.

The Old Town’s cobbled streets, medieval buildings, and festive lights create a magical setting for the holiday season.

Visitors can also explore Riga’s rich cultural history, including its UNESCO-listed architecture, Gothic churches, and Art Nouveau buildings.

Winter attractions extend beyond the markets, as Riga transforms into a winter wonderland with skating rinks, cozy cafes, and snow-dusted parks.

British Airways launched its Heathrow-to-Riga route last winter, and the destination’s popularity among British travellers has only grown.

The airlines has added three direct flights taking off each week from London Heathrow to Riga International Airport 

For travellers seeking a less-crowded yet festive destination, Riga’s Christmas market scene is an ideal choice.

With the increased flights, British travellers have easier access to Latvia’s capital and its celebrated seasonal festivities, making it a must-visit this winter.