An integral part of the festive retail experience is the annual Christmas store window display. And this year Fenwick opens the season delivering “tradition with a twist” via its own rendition of ’The Twelve Days of Christmas’. 

Launched on 4 November at its Newcastle flagship, the department store group has reimagined the work of author and illustrator Chris Riddell to celebrate “family, community and the joy of storytelling”. 
 
The window series tells the heartwarming story of Foggy, a determined partridge with a special Christmas wish. The journey through the display follows the character’s quest to find Santa and make his pear tree grow. Beginning in the Broom Cupboard of Santa’s workshop, visitors follow the Foggy’s adventure through a series of enchanting scenes. 

The story unfolds through Santa’s Design Studio, where Two Turtle Doves, Three French Hens, and Four Calling Birds are hard at work. Moving through to the Secret Workshop, he discovers Five Golden Rings in a dazzling display, before reaching Santa’s Private Office, filled with six Geese a-laying and Seven Swans a-swimming.

The tale reaches its crescendo as Santa’s helpers spring into action — Eight Maids a-milking, Nine Ladies dancing, and 10 Lords a-leaping all pitch in to help the tree grow. With a sprinkle of Santa’s magic, delivered by 11 Pipers piping, and celebrated by 12 Drummers drumming, Foggy’s Christmas wish finally comes true.

The experience is soundtracked by a bespoke rendition of ‘The Twelve Days of Christmas’ created and performed by Tyneside band The Unthanks in partnership with The Glasshouse International Centre for Music. 

Paul Baptiste, head of Creative at Fenwick, said: “This festive season, we’re bringing a touch of the unexpected. Our take on the classic Christmas carol honours timeless traditions of a familiar Christmas, while offering a fresh Fenwick perspective, with a dash of surprise.”