Boodles has added to the Victoria Leeds mall landscape on two fronts. The British family-owned jeweller has reaffirmed its commitment to the Redical-operated destination by investing in the launch of a new ‘experiences’ entertainment room and greatly increasing its trading space.
 

The heritage brand has more than doubled the retail space located on Victoria Quarter store, from 1,200 sq ft to 2,700 sq ft, “as part of its continued investment in the destination”. 

And the additional entertainment space? Called The Rose Garden Suite (dressed in a palette of dusky rosebud pinks and sage greens, inspired by the Yorkshire countryside), it offers an exclusive setting for hosting “highly personal experiences”, including private dinners curated by renowned chefs, or Champagne and canapé evenings.

This investment and refurbishment of previously unutilised space “reflects Boodles’ continued success at the destination and Redical’s ongoing dedication to delivering a world-class retail environment at Victoria Leeds”, they said.
 
Jody Wainwright, managing director, said: “We have always striven to create a deeply personal connection with our customers, and this expansion at Victoria Leeds allows us to take that to the next level. The Rose Garden Suite is a perfect extension of our vision, offering a luxurious setting for our clients to enjoy unforgettable moments.”

Rachel Bradburn, Leasing director at Victoria Leeds, added: “Boodles’ decision to refurbish and expand its flagship store underscores the strength of Victoria Leeds as a prime destination for luxury brands. We are thrilled to see brands of such high calibre reinvesting in the destination, and we remain committed to providing an exceptional, curated retail mix alongside outstanding customer experiences.”
 
The news follows the recent announcement that women’s fashion brand Hobbs is also significantly upsizing at the destination, relocating from Victoria Quarter to a 30% larger unit at Victoria Gate this month.