The advancement of Travel Counsellors’ technology fosters better travel experiences.

• Travel Counsellors enhance their Phenix platform with direct hotel connections.
• Agents now have instant access to live hotel rates and special offers.
• The development includes Palace Resorts in Mexico and Jamaica.
• Investment underscores commitment to premium client offerings.

Travel Counsellors have upgraded their Phenix booking system by integrating direct hotel connectivity. This technological enhancement allows travel agents immediate access to live hotel deals and rates, elevating the efficiency of booking processes.

This integration is part of Travel Counsellors’ strategic approach to enhance its tour operating business, providing agents the ability to view real-time availability and tailor bespoke travel experiences for their leisure clientele.

Notable in this development is the inclusion of Palace Resorts in Mexico and Jamaica. This marks the beginning of a focused effort to expand connections with prominent hotels that meet the demands of high-end leisure travellers.

Simon Ward, the supplier partner connectivity director, highlighted the milestone this integration represents. He noted, “Integrating direct hotel connectivity within Phenix is pivotal in providing business owners with the best tools to serve their customers.”

This initiative reflects a substantial investment in technology and resources at the Manchester headquarters, contributing to an ongoing multi-million-pound commitment to improving the Phenix platform.

Emily Bell, a Travel Counsellor based in Gloucester, appreciated the enhancements, noting the advantage of accessing real-time availability for efficiently managing complex itineraries during peak travel seasons.

The ongoing investment in Phenix aims to refine Travel Counsellors’ service offerings, enhancing satisfaction for premium travellers.