American luxury jewelry brand David Yurman launched on Monday its 2024 holiday campaign featuring a star-studded lineup, including Sterling K. Brown, Hero Fiennes Tiffin, Winnie Harlow, Kyle Kuzma, Arizona Muse, and global ambassador Iris Law. 

The campaign, centered around the theme of joy, invites consumers to celebrate life’s special moments. Through a journey that begins at David Yurman’s flagship 57th Street store, the story takes viewers on an elevator ride and unfolds across various New York holiday scenes.

The campaign showcases David Yurman’s core collections, highlighting the Sculpted Cable, Chevron, Curb Chain, and Madison pieces—all inspired by the brand’s signature Cable design, a motif rooted in the company’s New York heritage. 

Shot by photographer Anthony Seklaoui, the series of images and four episodic videos will run across digital and print advertising throughout the holiday season. 

“We are constantly inspired by the energy of New York City”, said chief marketing officer, Carolyn Dawkins. 

“So it felt right to shoot this Holiday campaign in the home of our brand and flagship 57th Street store, with ambassadors that embody that same connection to creativity and culture. We have watched the brand grow here for the last 50 years and it is remarkable to see our longstanding consumers as well as new ones finding as much inspiration as we do in this evolution.”