Primark announced on Monday the opening of a new store at Queens Center in Elmhurst, New York, on December 5. 

Spanning over 37,000 square feet, the Queens Center store will offer shoppers an extensive selection of fashion, homeware, and beauty essentials. 

It will also carry an array of affordable licensed collections, including popular brands such as Netflix, Disney, and Marvel. Sports fans can equally find exclusive NFL and NBA gear, featuring New York Giants, New York Jets, New York Knicks, and Brooklyn Nets merchandise.

“At Primark, we want as many people as possible to look good and feel good about the fashion and essentials they buy for themselves and their families,” said Kevin Tulip, president of Primark US. 

“Opening this new store in Queens Center Mall will help us deliver our amazing value to more New Yorkers just in time for what we know can be a stressful holiday shopping season. Whether you are out shopping for the latest trends for yourself or checking off a gift-giving list for family and friends, we’ve got you covered, and we can’t wait to welcome the Queens community in our doors starting December 5.“

This marks Primark’s second location in Queens, joining its Jamaica Avenue store, and is its 10th store in New York. This announcement follows Primark’s recent lease signing in Manhattan’s iconic Herald Square, reinforcing the brand’s momentum in the New York City metro area and beyond.

As part of its ongoing U.S. expansion strategy, the Queens Center store will bring the brand’s total U.S. locations to 28, covering 11 states.