The Advantage Travel Partnership has introduced an innovative marketing programme aimed at revolutionising how its members engage with customers. The initiative is designed to equip travel agents with advanced tools to deliver highly personalised and scalable marketing campaigns at an affordable cost.

During the annual Latitude cruise conference aboard the Ambassador ship Ambience, Advantage head of marketing David Forder highlighted the programme’s goal of empowering members. “We want to equip our members with tools and resources necessary for business growth and exceptional travel experiences,” Forder stated enthusiastically. The programme leverages data-driven techniques to facilitate high-quality, targeted marketing strategies.

This programme marks a pioneering effort within the travel consortium sector, combining extensive industry knowledge with innovative marketing solutions. With 141 branches already participating, Advantage plans to maintain and grow this number through 2026. The programme ensures members can segment customer data efficiently while maintaining privacy standards.

Members can also choose a cruise-centric package with content-focused marketing or a store-only package featuring physical distribution of branded materials.

The segmentation process helps members score customers from “newbies” to “scorching” leads, optimising marketing efficiency.

Targeted promotional materials help capture customer attention and enhance brand visibility during these critical times.

Members gained access to personalised competition links and digital assets, enhancing their promotional capabilities.

Advantage plans to expand its marketing reach and continue supporting its members with cutting-edge solutions. The programme’s success so far suggests positive future outcomes.

In conclusion, Advantage Travel Partnership’s marketing programme offers a cutting-edge approach to personalising customer engagement while maintaining cost efficiency. It sets a new standard for travel marketing, promising to elevate members’ capabilities and customer satisfaction through strategic, data-driven initiatives.