The Association of Touring and Adventure Suppliers (Atas) recently honoured top-performing travel agents at its 2024 Recognition Awards.

Hosted in Leeds, the event celebrated innovations in touring and adventure holidays.

Celebrating Pioneers in Touring and Adventure

The Atas Recognition Awards highlight the significant contributions of travel agents who have excelled in promoting touring and adventure holidays. Held in Leeds, the event brought together industry leaders to recognise excellence and innovation in the sector. With categories spanning various regions and specialties, the awards aimed to underline the importance of creative approaches in engaging travellers.

Claire Brighton and Zina Bencheikh led the award presentations, recognising agents who have driven growth and interest in unique holiday experiences through innovative means.

New Dimensions in Expedition Cruises

A notable addition to this year’s awards was the ‘Expedition Cruise One to Watch’ category, reflecting the growing interest in expedition cruises. This new category was introduced to acknowledge agents who have successfully tapped into this emerging market, showcasing potential for growth.

The addition indicates a shift in market trends, with more agents recognising the lucrative opportunities presented by expedition cruises. This sector is becoming increasingly popular among travellers seeking unique experiences.

Judging Process and Criteria

Entries for the awards were meticulously evaluated by Claire Brighton and a panel of industry experts. The judges examined submissions to identify those that demonstrated exceptional creativity and success in promoting tourism.

The high calibre of entries was noted, with Brighton stating that the decision-making process was challenging due to the strong contenders. Each submission was assessed on its ability to engage and expand the touring and adventure travel market.

Brighton shared, “The remarkable dedication and ingenuity of our agents made the selection process incredibly competitive. Their commitment to enhancing tour experiences is truly commendable.”

Regional and Special Achievement Awards

The awards covered several categories, celebrating achievements across different regions. Agencies like Fred Olsen Travel and Miles Morgan Travel were recognised for their outstanding contributions in Southeast and Southwest England, respectively.

The event also honoured Cartwright Travel as the Touring & Adventure Agency of the Year, highlighting its unparalleled service and dedication to advancing the sector.

In special categories, Bucket List Travel and Trailfinders were acknowledged as emerging leaders in social media and expedition cruising.

Innovation and Social Media Influence

Social media has become an integral tool for travel agents to engage and inspire potential travellers. Hannah Blackmore of Bucket List Travel was recognised as the Social Media Star for her creative use of platforms to promote adventure tourism.

Her efforts highlight the trend of using digital channels to reach wider audiences and enhance customer engagement. Agencies are increasingly leveraging these tools to bring innovative travel experiences to life.

The role of social media in shaping the travel landscape cannot be understated. It’s vital in driving consumer interest and participation.

Commitment to Sustainability

Atas also celebrated those championing sustainability in travel. ArrangeMY Escape received the Sustainability Champion award, showcasing its commitment to environmentally friendly travel solutions.

This recognition underscores the travel industry’s shift towards sustainable practices and the importance of integrating eco-friendly strategies in business operations.

Conclusion of an Inspirational Event

The Atas conference concluded with a strong sense of optimism and achievement amidst participants. It underscored the remarkable dedication of agents who are continually innovating to enhance the touring and adventure holiday sector.

The 2024 Atas Recognition Awards effectively highlighted the pivotal role of travel agents in advancing tourist experiences. Their dedication to innovation and sustainability sets a new benchmark for the industry.