Until this year, Represent had been an online business selling via its website, with new arrivals launching weekly, alongside dedicated bespoke retail spaces in some of the UK’s top department stores, including Selfridges, Harrods, and END.

Following a year of rapid growth, an entire floor of the store will be dedicated to Represent’s performance wear division, 247 by Represent. 247 is now the fastest growing arm of the brand, projected to account for 14% of the business by the end of 2024.

The New Cathedral Street location will position Represent alongside fellow luxury retailers such as; Louis Vuitton, Selfridges, Paul Smith, Canada Goose, and Harvey Nichols in the heart of Manchester’s iconic shopping district.

George Heaton, creative director and founder of Represent, said: “As we continue to grow as a brand, opening our first physical UK store was a natural progression. Given that Represent was born in Manchester, and it’s where our global HQ is based, the city was the only choice – it is in our DNA.

“The Represent Manchester location marks an important and iconic milestone for the brand; having spent the past three years planning physical retail footprints, trialling the senses of energy, look, feel, and scent through our partners such as Selfridges and Harrods along the process.”