Marc Jacobs has launched its latest Essentials campaign, spotlighting four of the brand’s handbag silhouettes with a star-studded cast that includes Adriana Lima, Joan Smalls, Colin Jones, and Lourdes Leon. 

The campaign captures the vibrant, fast-paced energy of New York City while showcasing The Tote Bag, The Snapshot, The Sack Bag, and The Mini Bag.

Each featured bag tells its own story, with The Sack Bag, first introduced on the 2022 runway, standing out for its minimalist design and proportionality. The Snapshot takes inspiration from the shape of a camera bag, featuring intricate details that highlight Marc’s distinct approach to design.

The campaign also showcases The Mini Bag, a hands-free crossbody that effortlessly holds all the essentials while offering a stylish, compact alternative. Rounding out the campaign is The Tote Bag, a fan favorite since its release in 2019, known for its everyday functionality.