Revlon Group announced on Thursday the appointment of Michelle Peluso to the role of chief executive officer, effective November 4. She will also be joining the beauty company’s board of directors.

Following the appointment, Elizabeth Smith, who has been serving as interim CEO and executive chair of the board since August 2023, will continue in her role as executive chair.

With global strategic and operational experience, Peluso comes to the New York-based beauty from CVS Health, where she most recently served as the chief customer and experience officer, overseeing the end-to-end consumer experience across all channels. Prior to that, she has previously held global chief marketing officer roles at IBM and Citi, and CEO roles at digital commerce pioneers Travelocity and Gilt.

Peluso is a member of the board of directors of Nike.

“I am thrilled to be bringing Michelle on to lead Revlon’s next phase of growth. It has been a privilege to undertake this transformation journey over the past year. With a clear strategic direction set for the company, strong progress on our transformation, a deeply talented leadership team in place and exciting opportunities in front of us, now is the right time for this transition,” said Smith.

“Michelle is a terrific leader and brings significant retail and digital experience to Revlon that will be critical to our future growth and success. Along with the rest of the Board, I look forward to supporting Michelle as she takes on this role.”

Peluso’s appointment comes as Revlon enters its recovery phase after emerging from bankruptcy in May last year.

“It is an honor to lead Revlon and its collection of powerful brands at this important time in the company’s history,” said Peluso. I look forward to working with the full Revlon team – as well as our retailer, supplier and distribution partners – to further unlock the growth potential of our brands and meet the moment for the next generation of beauty and wellness lovers.”