Published
October 9, 2024
UK jewellery specialist Beaverbrooks has made yet another major investment in its retail portfolio, relocating and upsizing its Peterborough store.
The family-owned national diamond, jewellery and watch retailer has increased the flagship’s floorspace fivefold and introducing a new TAG Heuer boutique – making its debut in the area.
Building on its 23-year presence in the city, Beaverbrooks said it has invested £1.5 million relocating to a larger and more central location within the Queensgate Shopping Centre.
Set across 4,324 sq ft of retail space (from 820 sq ft in the previous store), the new location features a wider selection of luxury and designer watch brands and dedicated areas for Rado, Tissot and Beaverbrooks Diamonds and Weddings, “making the store a destination for diamonds and watches in the area”, its said.
As part of its Beaverbrooks Diamonds and Weddings offer, shoppers will have access to a private consultation area where experts will assist with special engagement and wedding ring purchases.
Now with 89 stores, including three Loupe boutiques and 23 dedicated luxury monobrand watch boutiques across the UK, Beaverbrooks said it has continued to expand its luxury offering over recent months, with more to come.
MD Anna Blackburn said: “This investment into the future of Beaverbrooks and Peterborough is very exciting for us. The Peterborough store – which is five times bigger than our previous location – marks our fourth refit of the year, with a further two planned before Christmas. We are continually investing where there’s opportunity and driving value for the business to safeguard the future of the company.”
A spokesperson from Queensgate Shopping Centre added: “As we gear up for the festive season, this upgrade is part of a series of exciting developments, with more brands and enhancements coming to the centre ahead of Christmas.”
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