Iseki UK & Ireland welcomed over 120 attendees from across the UK, Ireland and Europe to its 2024 Dealer Conference for a combination of outdoor training, seminars and product announcements.

Sixty dealers representing the UK, Ireland and Iceland were joined by the Managing Director of Iseki Europe, Mr Ota, and Mr Suzuki from Iseki Japan at the renowned Forest of Arden Hotel & Country Club for the one-day conference.

The event provided a dynamic platform for dealers to engage in hands-on and practical demonstrations of Iseki’s latest machinery, giving attendees the opportunity to see the equipment in action and understand its capabilities in real-world applications.

On either side of the practical demonstrations, attendees also participated in a series of informative seminars led by Iseki’s technical and commercial experts. These sessions covered key industry trends, new product developments, and effective strategies for maximising dealer success in an increasingly competitive market.

Speaking about the success of the conference, David Withers, Managing Director of Iseki UK and Ireland, said: “We are thrilled with the level of engagement and enthusiasm from our dealers at this year’s conference. The demonstrations and seminars have hopefully empowered our dealers with the tools and knowledge they need to better serve their customers and win against our competitors.

“The Forest of Arden have been fantastic hosts, and particularly their Garden and Estates Manager, Rob Rowson, who provided us with a suitable area to demonstrate all of the machinery which really ensured the day was a success.”

A key moment of the conference was the introduction of Iseki’s new PartSmart spare parts system, which was brought in as part of the company’s commitment to ensuring dealer success. The new system promises to streamline ordering processes, reduce downtime, and improve overall customer service across the dealer network. Attendees received an in-depth walkthrough of the system’s capabilities, showcasing its user-friendly interface and enhanced inventory management features.

In addition to the practical elements of the day, dealers were also given time to network throughout lunch and an excellent evening drinks reception and meal.