The charming town of Jajce in Bosnia and Herzegovina has been named one of the most beautiful places in the world.

TimeOut recently named Jajce’s as one of the world’s top travel destinations for those seeking both natural beauty and cultural heritage.

Nestled in central Bosnia, Jajce is best known for its breathtaking 22-metre Pliva Waterfall, a cascading natural wonder where the Pliva River meets the Vrbas River.

The waterfall sits majestically at the foot of the medieval town, providing a dramatic backdrop framed by a centuries-old fortress that overlooks the entire area.

TimeOut praised the site, stating, “Bosnia and Herzegovina has no shortage of beautiful places, but it takes a brave voice to rank anywhere above the charms of Jajce.”

Beyond its waterfalls, Jajce is home to Pliva Lake and its iconic watermills, located just outside the town.

These historic mills, set against the serene lake, add to the town’s picturesque charm, creating a scene that feels almost untouched by time.

Jajce’s historical richness doesn’t stop with its natural features. The town boasts a remarkable blend of Ottoman architecture, Christian churches, monasteries, and mysterious underground catacombs.

From its role as the former seat of the Kingdom of Bosnia to its place in Yugoslav history, Jajce is steeped in cultural significance.

TimeOut noted that the town “showcases Bosnia and Herzegovina at its absolute best,” with its mix of medieval, Ottoman, and modern influences all blending seamlessly in this underrated gem.

For travellers seeking an off-the-beaten-path destination, Jajce offers a compelling mix of natural wonders and historical intrigue.

Its designation as one of the most beautiful places in the world is a testament to its enduring appeal, drawing visitors from around the globe to discover Bosnia and Herzegovina’s hidden treasures.