Duty Free Holdings announce on Thursday the appointment of James Mullaney as president, where he will lead the company’s growth initiatives with a focus on expanding its presence in key international markets.

In the the role, Mullaney will focus on accelerating the company’s global expansion efforts, with an emphasis on building the footprint of its executive retail shops and La Boutique stores across the country, as well as developing new distribution channels in Central, South, and North America, and the Caribbean.

He will also oversee the development of new retail and wholesale channels, enhance operational efficiencies and drive strategic partnerships.

“I am honored to take on the role of President at Duty Free Holdings and excited to lead the company during this pivotal time,” said Mullaney. “Building upon the brand’s strong foundation, I look forward to working with the talented team to execute an aggressive expansion plan while delivering exceptional value to our partners and customers worldwide.

With some 30 years of experience in fashion and retail, Mullaney joins Duty Free Holding from L & M Direct, where he secured new high-profile clients, strengthening the company’s market position. Before that, the executive served as CEO for Furla USA, overseeing operations across North, Central, and South America as well as the Caribbean.

The executive has also served ias chief operating officer at Schifter + Partners; managing director for Bruno Magli; and director of finance for Henri Bendel, a division of Limited Brands Inc. He began his career in finance at L’Oreal USA, and later held leadership positions at Liz Claiborne, managing a $400 million apparel division.

“James’ extensive experience in the luxury and international retail sectors, coupled with his proven leadership in driving business growth, makes him the ideal leader to take Duty Free Holdings into its next phase,” said Philippe Dray, CEO and owner of Duty Free Holdings.

“His vision and expertise will be invaluable as we continue to expand our presence, bring an elevated duty-free shopping experience to consumers, and solidify our position as the leader in the global duty-free market.”