Frasers Group has opened the doors to its latest signature department store in Sheffield’s Meadowhall Shopping Centre.

​It said the “next-generation store will provide the Sheffield community with access to the world’s most aspirational premium, lifestyle and sports brands”.

Continuing “Frasers Group’s commitment to physical retail in the UK and investment into regional communities”, the 100,000 sq ft concept store includes a 55,000 sq ft Sports Direct, USC, Evans Cycles, Game, plus Sofa.com.

Set across two floors, Frasers Meadowhall also features a wide range of premium clothing and accessories across men’s, women’s, kidswear, beauty, footwear, and homewares, while its ready-to-wear offer across Boss, Barbour, Ugg, Nobody’s Child, Never Fully Dressed, Rains, Longchamp and Coach.

Alongside fashion, the flagship’s Beauty Edit brings together a roster of emerging and established beauty including Tom Ford, Dior Fragrance, Creed, GHD, Estée Lauder and Clarins across beauty, fragrance, hair as well as beauty tools and accessories.

David Epstein, MD of Premium and Luxury at Frasers Group, added: “Driven by our strong partnerships with some of the most renowned premium and lifestyle brands in the industry, we’ve developed an elevated space that combines quality, variety, and innovation.

“With an unrivalled offering of the best in fashion, footwear, and accessories as well as our most expansive homeware destination to date, this store creates an engaging and inspiring shopping experience for consumers that showcase the very best of what our brand partners have to offer.”