Bestseller’s biggest menswear brand Jack & jones has rolled out its new customer loyalty app, dubbed Jack & Jones Club, and early results show it’s boosting sales.

Across all markets, Jack & Jones Club members have on average, a more than 40% larger basket size and a 30% higher basket quantity compared to non-members. 

The Club offers “exclusive rewards and personalised benefits [and] aims to provide a seamless omnichannel experience for in-store retail and online customers”.

The company has rolled out the programme into 780+ stores across more than 15 markets in Europe with the company saying the app-based programme “represents an important milestone in the brand’s omnichannel journey”. 

The rollout of the app also includes outlets and partner stores, “to ensure retail customers experience a unified approach across the brand”.

The app is an omnichannel solution to connect in-store and online channels and is available for both Apple and Android devices. 

So what are the specific benefits? For every euro spent in-store or online, members earn one point, which can be redeemed for a €5 voucher once 100 points are accumulated. Customers scan their individual MemberID in the app at checkout to claim and spend points.

The app will be rolled out to more than 10 further retail markets in Europe during 2024.