In what’s been a big week for L’Oréal Luxe following its Paris Fashion Week show and major media takeover of London’s Piccadilly Circus, the French beauty giant has also part-transformed Westfield London into a ‘Beauty Playground’ via an ‘Experience Pops Up’ at the mall.

Featuring the latest products from its star brands Lancôme, Armani, Valentino and YSL Beauty, L’Oréal Luxe is inviting the mall’s visitors to “discover, play and shop” the four brands in an atrium-based temporary store close to the main entrance.

Visitors can explore Lancôme’s skincare diagnostics technology; Armani’s male fragrances; Valentino’s signature scents; and YSL Beauty’s make-up and fragrance collections. The experience also includes tailored beauty services including personalised make-up looks, finding the perfect foundation match with a shade finder, and discovering an ideal skincare routine with a skin profiler.   

It also includes personalised fragrance engraving, bottle painting and exclusive giveaways in the event that’s taking place until Sunday (29 September).
 
Mel Lalou, head of Westfield Rise, said: ”Westfield London continues to attract iconic brands to host forward-thinking activations, and L’Oréal Luxe is the latest example. It’s packed with experiences for customers to get up close and personal with four of its leading brands in a surprising environment, which we know will prime many to go on to purchase. The activation exactly aligns with our goal of offering unexpected and engaging retail experiences which leave a lasting impression.”