Silent for 221 years Fenwick is now making a noise for a second time in 12 months! Following on from its debut ‘Quiet No More’ national campaign last autumn, the department store group’s now back with ‘Find Your Taste, Find Your World’, launching today (12 September).

The eight-week campaign invites “everyone to find their own unique style and taste” under the theme Tastemakers.

The campaign will be supported by outdoor nationwide ads with a family of different characters (including a dog).

It begins with an in-store activation, featuring an actual taste experience, inviting customers to step into ‘The Department of Taste’ to sample Edible Emeralds (jelly-like sweets that sparkle like jewels and taste extraordinary), we’re told. 

The free experience will tour across all eight national stores until 16 October. 

“From dressing up, dining out and discovering great design, Fenwick is the destination where you can find your taste, find your world, whatever that means to you… turning luxury on its head and celebrating the idea that taste is unique to everyone”, it said.

Mia Fenwick, CMO & Deputy exec chair, added: “Last year, our aim with the ‘Quiet no More’ campaign was to make it loud and clear: the Fenwick brand has long been a mainstay in the fashion and cultural scenes across the UK.

“This autumn, our goal was to further turn up the brand’s style with a creative platform that lends itself to a cheeky photo campaign and an immersive in-store experience that invites customers in. ‘Tastemakers’ showcases Fenwick as the go-to destination for those who want to find — and define — their own taste.”