Published
September 12, 2024
The Battersea Power Station (BPS) mall has been an undeniable success since its opening almost two years ago and on Thursday the Battersea Power Station Development Company said the mall and the general neighbourhood have just enjoyed their “strongest summer yet”.
Over 22 million people have visited since the Power Station opened to the public in October 2022, and the riverside neighbourhood saw a 17% growth in footfall year-on-year from mid-July to the end of August this year.
The high demand for space at the mall suggests that the ever-increasing footfall numbers are keeping tenants happy.
And the company said that fashion brands open inside the Grade II listed building and on Electric Boulevard (the riverside neighbourhood’s pedestrianised high street), “performed particularly well over the summer months” with sales up by 21% year on year between mid-July and the end of August.
In H1, BPS averaged a retail and leisure opening every month. Importantly, brand openings still to come at the riverside neighbourhood include M&S’s first standalone clothing store, a major move for the retail giant that underlines BPS’s important in the ranking of major UK malls.
As well as the retail line-up, footfall was boosted this summer by spaces such as the official Team GB Fanzone and ParalympicsGB Fanzone for Paris 2024 and ongoing events like The Battersea Games (including a 100m running track, badminton, exercise classes, padel, and a big screen showing summer sports fixtures and films during the evenings).
Sam Cotton, Head of Asset Management at BPSDC said: “Battersea Power Station has gone from strength-to-strength since its opening. We’re consistently growing our footfall and continuing to attract world-class brands to our ever-expanding offering, which draws thousands of people of all ages every day to shop, eat, live, work and play.
“This summer has really demonstrated the strength of having such a diverse mixed-use offering. Every aspect of the development has seen brilliant growth over the past few months, from office leasing at 50 Electric Boulevard, through to residential and retail sales. Each component supports and sustains the others, building on each area’s success to make Battersea Power Station one of London’s buzziest neighbourhoods.”
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