Everton’s move to their new stadium has been tipped to be the key to a ‘rosy future’ through increased commercial revenue

Everton’s move to their new stadium will rocket them back into English football’s top 10 – so long as they remain a Premier League club – predicts one of their former chief executives. The Blues have now started their final season at Goodison Park, their home since 1892 and venue which has hosted the most matches in English top flight history but will make the two-mile journey from Walton to Vauxhall and the Mersey waterfront in 2025 when they relocate to Bramley-Moore Dock.

Everton posted commercial revenue of £39million for the 2022/23 campaign, down from £50million (23%) a season earlier. As stated within the Appeal Board’s full written reasons when Everton got four of their initial 10 deducted points back last season, was an explanation as to why Goodison is now a financial millstone around the Blues’ neck.

Paragraph 10, the third of nine regarding background material on who Everton are, stated: “In 1892, the club moved to the first purpose-built football stadium, Goodison Park, where it still plays. It is a grand and historic ground, in the past hosting FA Cup Finals and a World Cup Semi-final; but the evidence before the Commission was that it is no longer fit for purpose or economically sustainable due to its age, condition, configuration and capacity constraints – its capacity is just under 40,000 – which has a direct, adverse impact on the club’s financial performance compared with its peers. The matchday revenues from Goodison Park rank 18th in the Premier League.”

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At present, there are around 1,300 ‘premium seats’ at Goodison (approximately 3% of the overall capacity) but Everton Stadium will have 5,500 (over 10% of a ground which in turn is a third bigger to start with). Keith Wyness who served as CEO at Everton between 2004-09 and now runs a football consultancy advising elite clubs – claimed the Blues can “have a rosy future” if they remain in the Premier League next season.

The 66-year-old told Football Insider’s Inside Track podcast: “The new stadium will bring Everton back into the top 10 for commercial revenue in the Premier League. It was never going to catapult them up to the top level, but what it does do is stop them dropping any further back.

“At Goodison, that was happening. it’s a huge positive and the £60m number (prediction for annual revenue) can only increase from here.

“The future looks great if they can stay in the Premier League and kick on with a new ownership situation settled. Everton have a rosy future.”