Stone Island unveils the new chapter in its “Community as a form of research” campaign, starring Liam Gallagher.
Alongside the leader of Oasis (whose reformation caused a stir last week) are actor and curator Russell Tovey, musician and skateboarder Sage Elsesser and DJ Peggy Gou, the first woman to take part in a campaign by the Italian luxury ready-to-wear brand.
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The campaign to launch the autumn-winter 2024/25 collection follows on from the project begun last January, celebrating the Stone Island community, which is able to bring together faces from the worlds of music, sport and art.
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The 12 protagonists of the campaign also include Carlo Rivetti, who will be photographed wearing a seasonal interpretation of the President’s iconic jumper, first presented in the autumn-winter 98-99 collection.
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Rounding out the series of portraits are designer Philippe Starck, artist Alexandre Diop, parkour athlete Davide Garzetti, photographer Liam MacRae, music producer Axl Beats and graphic designer Yoshirotten.
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The campaign was photographed by David Sims, with creative direction by Ferdinando Verderi and styling by Max Pearmain. The narrative is enriched by a series of questions put to the 12 protagonists and devised by critic Hans Ulrich Obrist, artistic director of London’s Serpentine Gallery.
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