Adidas Sportswear has launched its latest “sport meets style” drop — the Adidas Z.N.E. collection – with a campaign that “brings together next-gen faces from its global family,” including England football star Jude Bellingham, plus Tate McCrae and Noah Lyles. 

The campaign also features football icons England’s Alessia Russo along with Paulo Dybala, martial artist Xochitl Gomez, leading KPop group BabyMonster and Chinese snowboarder Su Yiming.

The company said this diverse line-up showcases how “all can stay connected through a shared love of football, athletics, dance, music and more, across the globe”.

The collection offers “comfort-first fits” with an all-new set of hoodies, sweatshirts, pants, tees and shorts that take on colour blocking details, while the black parallel stripes “symbolise the lines that connect communities and fandoms to inspire all to unite through sport and culture”.

Jude Bellingham said that “track pants and hoodies are my go-to for days off and I’m all about comfort with a clean, fresh look”. 

Aimee Arana, general manager, sportswear & training, added: “Trends are ever changing, but what we continue to see at the forefront of today’s style are comfort-first looks influenced and born from the world of sport. What’s more, our audience are connecting with their peers by adopting these style codes deeply embedded in the culture of sport as an expression of unity – which is exactly what this campaign set out to celebrate. 

“Each piece in the collection offers the wearer the ability to mix and match in a way that reflects their unique persona and mood – but through a coord built to evoke togetherness, whether in the stands supporting a home team or when heading to the playing field.”