Activewear brand Red Run has launched Founders Club, a new 12-piece collection that embodies “inclusivity, comfort & trend-led active streetwear”. It also marks the label’s first foray into menswear.

As a tribute to the brand’s supporters since its launch in 2020, Red Run’s Founders Club also celebrates those who have joined along the way, it noted.

This collection features some of Red Run’s best-selling silhouettes via a navy blue and white colour palette. 

As mentioned, it’s also the company’s debut into menswear, via an initial small capsule within the range showcasing a T-shirt, tech pants, and hooded sweater.

The AW24 menswear range, set to launch in November “is based on the same principles of quality and vision that have defined the Red Run brand from the beginning featuring high-quality fabrics that are breathable, comfortable, and durable”, said Red Run.

The new collection is personal for the Red Run founders, who lost their father to mental health issues in 2021, shortly after the brand’s launch. 

They said Founders Club is designed in his honour, with an aim to raise awareness and support for a cause close to their hearts. In tribute of their late father, the charitable T-shirts are subtly detailed with his initials on the sleeve and the collection’s swing tags will signpost people to Mental Health UK for additional information and support. Plus two distinctive T-shirts will see £20 will be donated to the charity for every one sold. 

Megan Kimmance, Red Run creative director and co-founder said: “Founders Club is something we have been dreaming of launching since the early days of Red Run. We’ve been so fortunate to have an incredibly loyal customer base, most of whom have been with us since launch and have continued to buy each collection I design.

“Without them, Red Run would not of had the success and growth it’s had over the past four years, so designing a collection in honour of them, the true founders, is really very special.”

All collections are designed in house by Kimmance and available via myredrun.com, Flannels online and stores nationwide and at the Red Run flagship store in Liverpool.