Vera Bradley has teamed up with lifestyle retailer Urban Outfitters to introduce a vintage-inspired capsule collection. 

The collaboration reimagines some of Vera Bradley’s most beloved styles with a fresh, nostalgic twist. Notably, the collection features six pieces including the Vintage Tote, Molly Shoulder Bag, Vintage Duffel, Large Duffel, Zip Card Pouch with Keyring, and Duffle Bag Charm. 

Each item is available in three new patterns—Daisy Ditsy Goji Berry, Sunflower Ditsy Black, and Pansy Ditsy Placid Blue—each evoking a sense of nostalgia while remaining contemporary.

“Both Vera Bradley and Urban Outfitters share a commitment to self-expression, connection, and creativity, aiming to empower customers to embrace their unique styles,” said Alison Hiatt, chief marketing officer of Vera Bradley, Inc. 

“Vera Bradley is such a uniquely multi-generational brand, and with Gen Z increasingly discovering our products, partnering with Urban Outfitters – a brand that this generation loves – was such a natural fit.”

The capsule collection offers styles ranging in price from $15 to $100. Shoppers can find the collection at select Urban Outfitters stores and online at www.urbanoutfitters.com. 

“At Urban Outfitters, we are dedicated to delivering best-in-class, relevant, and inspiring branded assortments that cater to our customers’ love for discovery and vintage. Our collaboration with Vera Bradley perfectly embodies this mission, blending functional, vintage-inspired designs with the signature style that resonates with Gen Z. This launch is just the start, and we’re excited about the future possibilities for both of our brands,” added Shea Jensen, president, Urban Outfitters.