Thanks to Taylor Swift, Barbie and a crackdown by Netflix on password-sharing, the British entertainment market is expected to surpass £100 billion for the first time this year.

By 2028 Britain’s entertainment and media sector will generate £121 billion in revenue, making it the largest in Europe, according to a global entertainment and media outlook from PwC, the consultancy. That compares with £111 billion in Germany, which the UK is forecast to overtake next year, for the first time.

The growth in Britain is largely being driven by an increase in advertising spending, which is projected to rise from £32 billion this year to £44 billion in 2028, as well as by higher consumer spending on video streaming, social networking and gaming.

“Continued growth in