Rollbit has launched in the UK for the first time through a white-label agreement with Grace Media.

A Rollbit spokesperson said: “When we decided we wanted to bring the thrill of Rollbit to players in the United Kingdom, we needed a trusted, solutions-driven partner to work alongside. Grace Media has been next to us every step of the way, providing us with the tailored support required to turn this dream into a reality.” 

Charlie Noble, Grace Media COO, added: “We are absolutely delighted to be the UK gaming partner of Rollbit. Its ambition and mindset aligns perfectly with our belief in delivering a safe place for the user to experience an entertaining product. This partnership perfectly illustrates the strength and versatility of our solutions and we’ll be working closely with Rollbit to ensure future success in the UK.”

In addition to its UK launch, Rollbit has been announced as the official front-of-shirt partner for Premier League team Southampton FC for the 2024/25 season. The partnership will feature the Rollbit logo on the team’s shirts and around St Mary’s stadium.

Rollbit has previously partnered with various sports and esports teams, including FaZe Clan and SSC Napoli. The partnership with Southampton FC coincides with the team’s promotion to the Premier League. This move aligns with the trend of operators signing kit deals with football teams to maximise visibility ahead of the upcoming ban on front-of-shirt gambling sponsors in the Premier League after the 2025/26 season.