Istanbul-based contemporary streetwear brand Les Benjamins has opened a new flagship store in Dubai, reinforcing its presence in the UAE.

Located on the second floor of the Dubai Mall, founder and creative director Bünyamin Aydın’s connection to both cities is reflected in the store’s design, which merges tradition with modernity. 

Spanning 108 square meters and crafted in collaboration with architect Dong-Ping Wong of Food New York, the interior features stainless steel panels etched with marble patterns inspired by Istanbul’s Hagia Sophia, reimagined with contemporary materials to symbolize the unity of diverse cultural influences. 

The Dubai Mall flagship store houses Les Benjamins’ sailing-inspired SS24 Collection, ‘Kismet Voyage East to West,’ the brand’s popular Tennis drop, and the newly announced Les Benjamins x Anuar Khalifi collection. Additionally, the store will feature the much-anticipated Hugo collaboration, set to launch this fall.

This new location marks the luxury brand’s third standalone retail store in the city.

As Les Benjamins expands into new categories, including leather goods, women’s bags, eyewear, perfumes, and other collaborative items, the Dubai Mall flagship aims to serve as the cornerstone of the brand’s vision for the next decade.