Global womenswear and lifestyle brand Club L London has appointed Richard Wing its new Chief Financial Officer. 

Tasked with being “instrumental in leading [the retailer] through its next phase of expansion and strengthening its global presence”. He will report directly to CEO Katie Randev, while also “contributing to company strategy and ensuring strategic alignment”.

Wing arrives with a strong digital background including AO World, Missguided, and The Hut Group, “where he played a pivotal role during periods of exceptional growth and change”.

Wing said: ”My mission… is to drive sustainable and profitable growth. I am driven by innovation and excited about our upcoming initiatives, which will not only drive our growth but also solidify Club L London’s position as the leading affordable luxury fashion house.”

He added: “Achieving this position has always been a personal career ambition of mine, and I’m grateful to Katie and the team for giving me this opportunity.”

Club L London has experienced “phenomenal growth”, thanks to its “original, distinctive designs and superior attention to detail”. 

The luxury online e-tailer currently boasts six dedicated international sites and has grown its headcount by 25% year-on-year. 

The brand operates from an HQ that oversees all in-house functions, including design, customer service, creative, and tech. It’s supported by a purpose-built distribution centre serving over 100 markets internationally.

Named among the 11 fashion retail brands listed on the Sunday Times’ latest ranking of Britain’s 100 fastest-growing private companies, success so far has included launching in Canada this year.

It plans to debut two more sites by the end of the year, marking a 50% increase in trading websites this year alone. Additionally, the brand will expand its reach through wholesale and retail partnerships.