Oh My Cream! the French concept store dedicated to clean cosmetics brands, has opened a six-month digital pop-up store on its website featuring nine brands never before listed in its thirty shops and on its e-shop. Among them are Quinque, the CBD skincare label developed by a pharmacist, Oryza Lab, which uses the virtues of rice in its products, and Mantle, the Scandinavian brand currently on the rise. 

“The market is full of nugget brands that we’d love to stock, but unfortunately our 50-square-metre shops can’t be expanded. Up until now, we’ve been following a logic of one brand in, one brand out. But we have no intention of discontinuing the brands that we have historically selected. That’s why we’ve come up with a digital alternative that allows us to talk about and list the brands we love, for one season… and more if we like!” says Juliette Lévy, the company’s founder and director.

This online pop-up system allows us to test the appeal of these new beauty start-ups for customers, while giving them a dedicated space for greater visibility. In addition, Oh My Cream! is offering its customers a goodie bag containing one product from each brand, for a total of nine products (three of which are full-size), with a minimum purchase of €150.

At the same time as this six-month pop-up, Oh My Cream ! has forged an alliance with Le Bon Coin. The store’s teams hunted for around forty bathroom decor items, including soap dishes, mirrors and combs. These items are available in an online boutique on the second-hand website, while 17 of them are also available for sale in the Oh My Cream flagship store on rue de Saintonge in Paris. For every purchase made, a small gift is included, while all profits from sales will be donated to the charity La Fondation des Femmes.

Founded in 2013, Oh My Cream! recently opened its third shop in London and does not disclose its sales figures. However, before the pandemic, the company, backed by the Eutopia and Experienced Capital funds, had sales of €13 million.