M&S has reversed its decision to ban the use of alpaca wool in its fashion line-up.
The high-flying retail giant said it would be allowing the use of alpaca yarn in its clothes after banning the fibre in 2020 following pressure from campaign group Peta, The Telegraph reported.
The U-turn follows the launch of the Responsible Alpaca Standard (RAS) in supply chains, which M&S said “gives us the confidence we need to start sourcing this fibre again”.
It said the use of this certification, which launched in 2021 as a voluntary programme, “will be the minimum standard for all alpaca fibre in M&S products. We value the quality of this fibre as well as the traditional know-how linked to its production.”
M&S’s initial alpaca wool ban followed an investigation by the animal rights group that highlighted “concerns around the welfare of animals that are farmed to produce alpaca [wool]” and, as such, it was committed to phasing out the material.
M&S had previously used the material in its jumpers and coats.
Although Peta has yet to comment on the retailer’s reintroduction of the material it’s expected to draw criticism from campaigners, who’ve previously claimed that the RAS “fails to prevent animal suffering”.
Copyright © 2024 FashionNetwork.com All rights reserved.
Published September 19, 2024 Science and fashion are not natural allies. The rigor of the first often clashing with the fantasy of the latter, but
Published September 19, 2024 Footasylum is to upsize its flagship store at the Merry Hill mall with the shoe and streetwear retailer set to triple
Published September 19, 2024 Long-standing Covert Garden retail resident Oakley has reimagined its sports eyewear store, and is set to reopen the L
Published September 19, 2024 Digital retailer Very Group has “reimagined” its retail media proposition with the launch of Very Media Group (VMG