Hush is undergoing a management restructure as it works to boost revenues and profits. The fashion and lifestyle retailer has appointed Rebecca Scott as Chief Trading Officer while its Chief Financial Officer Don Davis has stepped down after three years.

Scott joins from beauty retailer Sephora UK where she was most recently its CFO. Previously, she worked at Feelunique before it was acquired by Sephora in 2021.

Davis joined Hush in March 2021, having previously been at ASOS and Homebase.

On LinkedIn, Scott said: “After an amazing 7-year journey leading a brilliant team at Feelunique and then Sephora UK as CFO, I am proud to announce my move to Hush as Chief Trading Officer. Thank you to everyone at Sephora for a wonderful experience and tons of career highlights and hello to the team at Hush who have made me so welcome!”

After suffering a revenue and operating profits decline in the year to March 2023, the retailer appointed Melissa Dick as its Creative Director from Tapestry’s Coach brand, where she spent five years as VP Global Head of Creative Strategy & Studio.

That appointment came as Hush co-founder Mandy Watkins (who launched the business with her husband Rupert Youngman) prepared to move into a new role as brand ambassador.

The online fashion brand Hush, founded in 2003 by Australia-born Watkins, suffered a 9% revenue decline to £62.17 million in the year ended 25 March 2023. Operating profit plummeted 84% to £1.4 million.