Premium footwear and accessories retailer Russell & Bromley has appointed a Creative Director for the very first time with Daniel Beardsworth-Shaw stepping into the role at a “significant moment of change for the brand”.

It’s moving design in-house for the first time in its 140-year history with Beardsworth-Shaw now joining the executive leadership team, heading up brand and product direction and reporting to CEO Andrew Bromley. His first collection with be for autumn 25.

The company said its new creative chief is “a hugely accomplished multi-category designer and brand director with over a decade’s experience in the industry”. 

His career covers both luxury and retail and he’s led design and product development at British heritage brand Hunter as well as popular sportswear brand Sweaty Betty, along with a “significant tenure” with British designer Christopher Raeburn’s RTW and accessories label. 

It was here, we’re told that he “built his extensive knowledge of responsible and intelligent design and production, inspiring his long-standing advocacy of sustainability practices in the retail space”. He’s worked “across global markets curating ranges, campaigns and stores that are rooted in concept but maintain a commercial mindset”.  

The appointment also comes as the business relocates its global HQ to Kingly St W1 in the heart of London’s Soho. Spanning three floors, this new location will include all head office functions along with the introduction of dedicated design and creative studios for the first time.  

Russell & Bromley added that 2024 has also seen the brand collaborate with leading agency partners, including creative studio ACNE, “to bolster this next phase of brand transformation and further cement its iconic status as the destination luxury fashion footwear brand for the everyday”.