Fast-fashion retailer Chi Chi London has partnered with Shopline, Asia’s largest digital services platform that’s expanding in the UK.
The collaboration “will help the partywear brand provide a more premium and personalised shopping experience for its customers, positioning the retailer for further growth and success”, they said.
The partnership upgrades Chi Chi London’s simple transaction platform to now deliver “an elevated shopping experience unique to each customer, ensuring they receive a personalised touch and return for future purchases”.
By using advanced technology and customer insights, Shopline said the retailer “will be able to create a more engaging and tailored shopping experience”, allowing the brand to offer personalised recommendations, exclusive offers, and a seamless shopping journey.
Steven Wood, CTO of Chi Chi London, said: “Shopline was built for the fashion industry and it is massively ahead of the curve in terms of understanding of how people shop and the importance of personalisation in every transaction.
“We can 1718711627 offer a uniquely tailored experience and connect with our customers on a deeper level. This enables us to anticipate their needs and preferences, providing a seamless and enjoyable shopping journey that not only increases conversions, but actually fosters long-term relationships, which is often missed in the fashion fashion space”.
Copyright © 2024 FashionNetwork.com All rights reserved.
Published September 19, 2024 Science and fashion are not natural allies. The rigor of the first often clashing with the fantasy of the latter, but
Published September 19, 2024 Footasylum is to upsize its flagship store at the Merry Hill mall with the shoe and streetwear retailer set to triple
Published September 19, 2024 Long-standing Covert Garden retail resident Oakley has reimagined its sports eyewear store, and is set to reopen the L
Published September 19, 2024 Digital retailer Very Group has “reimagined” its retail media proposition with the launch of Very Media Group (VMG