LONDON — British technology executives and entrepreneurs want the next government to focus on promoting skills around the development and use of artificial intelligence and growth-oriented fiscal measures.

Brits are set to head to the polls on July 4.

The business community has been calling on the two main political parties to push for economic growth, a regulatory environment that is accommodating to technology innovation and a long-term vision that can cement the U.K.’s position on the world stage.

They say that, whether it’s Prime Minister Rishi Sunak or Labour leader Keir Starmer that makes it into Downing Street, the next government is likely to be one that keeps high-growth tech businesses’ interests at heart.

At Salesforce’s World Tour London, a tech conference where the U.S. enterprise software giant hosts several major customers and partners, promoting growth and prosperity with new technologies like AI was a key theme.

At a press conference on the sidelines of the event — away from the mascots with full-body suits of Einstein and Astro, the raccoon character that guides users around Salesforce’s customer relationship management tools — the firm’s U.K. boss spelled out what she wants from the next administration.

“With any government, I will be specific and I will bang this drum: one in 10 of us feel equipped with AI. Innovation is heading very quickly towards autonomous AI. We need to have the skills in this country … to be able to adopt and use it in a responsible way, with the right controls and protocols,” Zahra Bahrololoumi, Salesforce’s U.K. and Ireland CEO, said in response to a CNBC question.

 “Any government appreciates that, most of the major parties do,” she added. “That would be my wish list — if there was one thing just to prioritize, [it should be] digital skills.”

Matthew Houlihan, senior director of government and corporate affairs for U.K. and Europe at U.S. enterprise tech firm Cisco, said the next government should seek to make the country a leader in innovation and emerging technologies like AI and quantum computing.

“It should also be an excellent time to review approaches to essential aspects of the U.K.’s digitising economy such as digital skills, tech adoption support and approaches to security to ensure that the benefits of digital technologies can be felt by as many people across the country as possible,” he added.

Last month, dozens of business executives, entrepreneurs, and investors signed an open letter stating their support for Labour in the upcoming election. “We, as leaders and investors in British business, believe it is time for a change,” they said in the letter.

Signatories included several influential names in the world of U.K. tech: Wikipedia founder Jimmy Wales, Founders Forum co-founder Jonathan Goodwin, and Atom Bank CEO Mark Mullen.

The writers of the letter say that the U.K. economy has suffered from a decade of stagnation amid a lack of both political stability and a consistent economic strategy.

Britain’s Sunak has said it will “take time” for the general population to “really feel” upward momentum in the economy.

Data released earlier this year showed that U.K. gross domestic product rose by 0.6% between January and March after slumping into a shallow recession in the second half of 2023.

Add to that the disastrous “mini budget” in September 2022 under Sunak’s predecessor Liz Truss, what British tech bosses say they are looking for now is stability and certainty.

“In the last two years, both parties have materially converged in terms of the fact that businesses are important for the country’s growth — business is important, fintech [financial technology] is important, entrepreneurship is important,” Rishi Khosla, CEO of British digital bank OakNorth, told CNBC.

“The strong desire is for whichever party that comes into power to stay the course on that, to make sure that they stay the course on the narrative but also on what they do, whether it’s immigration, whether it’s tax, and they don’t create environments that go against that for populist measures,” Khosla said.

Hunt hinted he’ll introduce new tax cuts if the Conservatives are re-elected, saying in an interview with The Telegraph that the priority will be “business taxes that boost investment,” as well as growth. He has refrained from offering further details on his plans, however.

Labour has previously committed to capping the headline rate of corporation tax at its current 25% rate, and confirmed it will maintain certain tax reliefs including for full expensing and research and development (R&D).

Labour says it will publish a roadmap for business taxation, if and when it is elected.

— CNBC’s Jenni Reid contributed to this report