Charles & Colvard, the fine jewelry company known for its lab-created gems, announced on Tuesday American actress Skyler Samuels as its new brand ambassador.
In this role, Samuels will be the new face of Charles & Colvard’s mission to offer conflict-free and ethical fine jewelry, starting with the company’s forthcoming Mother’s Day promotion.
“Skyler Samuels shares our passion for lab-grown gems and our appreciation for responsibly made fine jewelry, which makes her a natural fit to represent our brand,” said Don O’Connell, president and CEO of Charles & Colvard.
“We are excited to partner with Skyler to bring more awareness to the Charles & Colvard brand, but also to educate consumers on the benefits of choosing lab-grown gems, such as our Forever One moissanite and Caydia lab-grown diamonds.”
With notable roles in television hits like Wizards of Waverly Place, Marvel‘s The Gifted, Scream Queens, and American Horror Story, Samuels brings her star power to endorse Charles & Colvard’s mission. Later this year, she will also star in the Hallmark Channel’s two new Aurora mystery movies.
“Everyone deserves a little sparkle in their life, and I love that Charles & Colvard delivers that in a sustainable way. I am thrilled to find a brand that shares my affection for lab-grown diamonds and moissanite,” added Samuels.
Copyright © 2024 FashionNetwork.com All rights reserved.
Translated by Roberta HERRERA Published September 20, 2024 On Monday, September 23, the historic Place de l'Opéra in Paris will be transformed i
By AFP Translated by Nicola Mira Published September 20, 2024 Bernard Arnault, boss of global luxury giant LVMH, has notified the group’s top
Translated by Nicola Mira Published September 20, 2024 Lithuanian vintage fashion e-tailer Vinted, which made a profit for the first time in 2023
Published September 20, 2024 Luxury outerwear brand Mackage has launched its fall/winter 2024 collection with a new campaign starring supermodel St