UK-based global fashion retailer END. has promised a breathless celebration for its 20th anniversary and core to its mission is maintaining collaborations with long-standing brand partners. One of its biggest associations is with sportswear giant Adidas so the pair are now exclusively ‘Tying the Knot’ as part of those anniversary celebrations.

As an ode to the “essence of love and partnership”, both END. and Adidas “merge classic Adidas silhouettes with refined co-branded details in their latest execution of the Superstar Vintage and Japan OG”. 

With minimal exteriors (in sleek black leather and white lace uppers), a “subtle yet meaningful touch” is embossed on the underside of the tongue with the classic phrase of ’something old, something new, something borrowed, something blue’.

For the campaign, the pair have embarked on a journey to Berlin documenting five couples from diverse backgrounds to frame the collaboration “in a modern context of love and understanding of beauty within each relationship”. 

The couples “navigate and redefine sneaker culture through storytelling and innovation, with a shared commitment to quality, heritage and progressive design”.

The END. x adidas ‘Tying the Knot’ collection launches Friday (7 March) at END. stores and online priced from £125 to £150/€139 to €175.