​It’s all about ‘Raw Power’ this spring/summer for Agent Provocateur as the 30-year-old high-end lingerie brand presents its seasonal collection and accompanying campaign.

Already famous for its edginess, the brand’s collection is said to be a “bold and electrifying tribute to the essence of sexuality, individuality, and unapologetic self-expression”. It’s brought to life in a campaign shot by British photographer Charlotte Wales, in collaboration with the brand’s creative director Sarah Shotton and stylist Karen Langley.

At the heart of the collection lies the idea of “stripping back to the basics of what it means to provoke… not through noise or spectacle, but through a woman’s innate, primal power”. 

So for SS25, lingerie becomes “an extension of the wearer, fitting like a second skin and enhancing her fierce allure”. 

It’s also more than just clothing, we’re told: “It’s an intimate companion to her moments of passion, wherever they may take place”.
 
Shotton’s collection takes inspiration from the “boldness of women throughout the decades, marrying vintage touches with a distinctly modern edge”. It takes references from classic Americana and the edgy glamour of 90’s London (when and where Agent Provocateur was first conceived) and reinterprets them in a contemporary way, “resulting in a look that feels both nostalgic and refreshingly current”.
 
Fine silk and French lace are adorned with crystals, while black PVC is softened with bows to reimagine the femme fatale. Intricately embroidered details, gold-plated chain accents, and showgirl-esque tassels “add an air of opulence, creating a mood that is both daring and luxurious”.
 
Signature pieces from this collection include elevated bridal designs crafted from delicate tulle and hand-finished embroidery, alongside swimwear, “kink-inspired” dress-up designs and the return of some reimagined past-favourites. 

So SS25 “is a celebration of choice, with no setbacks, only the freedom to express every facet of the feminine identity”.

The SS25 collection is available online and in stores worldwide now.