Peckham Rye is celebrating its 230th anniversary this year and as part of that has unveiled a “contemporary new design personality and refreshed branding” for its AW25 collection. 

The menswear label — named after the London neighbourhood in which it was founded in 1795 — was acquired by Brand Machine Group two years ago.

It’s now “leaning into quiet luxury and a refined sense of soft tailoring” with its new 100-style collection “raising the bar on smart casual” through a combination of luxury fabrics and premium details.

Creative director Hadleigh Jalil hailed the brand’s “incredible heritage” and said that for the refresh, “we wanted to respect the past while updating for the future. For AW25, we focused on enhancing all fabrics and finishes with a Mediterranean aesthetic including high collar shirts and more generous lapels”.

The reborn brand is described as “elevated yet democratically priced” (prices start at £25 but rise into the low hundreds for tailoring) and the AW25 collection “has a Neapolitan feel and leans into the logo-free, easy laying trend with an emphasis on quality fabrics and finishes”. 

The company has taken note of the contemporary workwear landscape with “a trend-led desire for tonal and textured wardrobe building”. There’s a 70/30 split between smart casual and loosely structured tailoring with menswear categories for AW25 including T-shirts, polos, trousers, chinos, formal and casual shirts, tailoring and outerwear.

Jalil added: “The new Peckham Rye offers a fashion-led take on affordable quiet luxury through formal and casualwear while retaining the brand’s established handwriting.”