UK fashion brand Nobody’s Child has ventured outside of London for the first time to open its debut regional standalone store in St Albans, Hertfordshire. The 1,000 sq ft Christopher Place store opens this week on 19 February, bringing the brand’s “signature responsible fashion ethos” to a new audience. 

The timely launch will feature the brand’s new Spring collection alongside its extensive lifestyle ranges, including bridesmaids and occasion, accessories, fragrance and jewellery.

Designed as “a timeless and inviting space”, the store concept blends vintage furniture with bespoke fittings, “creating a warm and welcoming shopping experience”.

Nobody’s Child CEO Jody Plows said St Albans represents the brand’s “next step in our journey” arriving at the cathederal city “where we know we have an existing and loyal customer base. Together, we are empowering customers to make thoughtful choices without compromising on style or quality,” she noted.

The new opening joins its London store trio, which are on Carnaby Street, in Spitalfields, and its flagship boutique in Covent Garden. 

The brand also has a significant presence in M&S stores, unsurprising given the high street retail giant has a 27% stake in Nobody’s Child. It now features in over 60 M&S stores although both brands stress these shop-in-shop units are run independently.